Anders Varner co-hosts the uber popular Barbell Shrugged podcast, and creates programs for folks to get shredded, get muscular, and get fit. The Shrugged team is embarking on a totally new area of fitness: they are launching a series of workout programs that will be available in WalMart stores, effectively bringing high-end fitness programs to a mass market. It’s the first time it’s ever been done, and I wanted to chat with my friend about the business of fitness, the challenges to entering new markets, the importance of balance and perspective in the fitness world, and how to be a “diesel dad” (or mom) and still have other hobbies and interests outside of the gym.
Learn more about their programs, podcast, and other free resources at barbellshrugged.com
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